Digital Marketing for Small Business
From basecamp to the summit, let's conquer digital marketing together.
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Sound, Lights, Camera & Action!
What you need to know to avoid a Zoom session going rogue!
Looking for a great FREE tool to boost your business visibility, traffic and sales online? Make sure you claim your business with Google My Business. This is a fabulous free tool that your business can take advantage of, when you know how.
Wondering what people use when searching to find your site? You need to access the Google Search Console. It’s also a great way to understand how you can improve your listing inside Google Search results.
Plus it’s 100% free!
It’s been crazy town online in at the start of 2020 in Australia. Fake stories, falsehoods and trash talking has taken off like the wildfires that have devastated Australia. Why is this? What feeds the algorithm? and how can we use this for our business and also, for good.
Website Tick, Facebook Page Tick - that’s all I need, isn’t it? What more could there be? Well, turns out quite a few more items..
We are living in an age of unprecedented online opportunity. It has never been easier to start or continue to grow a business, yet in many respects, it has never seemed so hard. So why are you making it even harder by not creating the thing you need to help secure success?
Google Adwords too expensive? Looking to compliment your Facebook Ads? Have you heard of the Google Display Network? This post outlines what the Google Display Network is and how you can use it to target your ideal clients to take action as well as build your brand.
So what can we do to minimise the chance of people unsubscribing from our lists early in the piece? How can we maximise the outcome that our emails are not mistaken for clutter and need to be purged.
One way to do this is to create a simple sales funnel process from this first email sign up.
LinkedIn - it’s the place to be if you are B2B. So why are businesses not using this platform well? Find out what you have been doing wrong with LinkedIn and how to fix it.
What are my top 3, must-do digital marketing activities for 2019. Well they all involve visibility, so for those of us not part of the selfie generation, this does pose a challenge, but you need to push past your fears.
Your business future depends on it.
Are you in control of your Facebook assets? Or does your previous digital agency or maybe your receptionist who is ‘good at that social stuff’ look after this information. What if you part company with them, what if your team leaves?
What then?
I was reminded this week of why I often use the analogy of fitness or weight loss and social media. You might find that a strange connection, but bear with me, there is a method to the madness.