Want in on a little secret? I was a very embarrassing Instagram newby when I started. Like really embarrassing.  I had no idea how to use hashtags inside Instagram strategically to grow my account. None whatsoever. This is a really common mistake that business owners can make - but - it is very very fixable!

Heard of vanity metrics?

Most likely you have, it relates to being ONLY focussed on the number of followers/likes/comments that you have on your social media channels or other number based outcomes in your digital ecosystem. But what do digital marketers actually believe?

With 500 million highly active and engaged users per month, Instagram more and more is becoming a key social media channel of choice for small business owners. However like all social media channels, there is a definite culture, a definite style and some basic rules that you do need to follow to make your account a success.

Facebook organic reach is dead. If you are not advertising inside Facebook, then your Facebook page is likely to look a little like a graveyard. 

So what are you doing about it?

As a business owner or marketer, I don’t need to tell you that your best leads are those that are warm to HOT!

But how can we get those pesky colder leads to warm up?

I have included some straightforward steps in the blog post below that will outline how you create your Facebook pixel and then embed it into a variety of website platforms, lead page programs and educational member sites.

I hope you find this useful. 

Are you a Facebook advertiser? In Feb 2016 there were over 2 million of us and we are growing. But not all people you chat too are happy with using Facebook advertising.