What does the Australian Cricket Team and the Metalicus brand have in common right now? Right now I see uncanny parallels in both businesses that anyone who owns a business or handles the social media for a business should learn from and avoid.

Keeping up with Instagram during 2017 was a real challenge for me during the year with so many competing interests on my time and so many new features, it was very tempting to just climb on board an automation train...

The biggest mistake I see small business owners make when it comes to advertising inside Facebook is that they don't split test their ads. This is just a recipe for wasting money. Find out how you can avoid this costly mistake.

The second most popular question from my recent email list survey regarding Facebook Ads is, "How does Facebook know what ads to show people?" 

How am I being targeted? Let's dive into exactly how that happens, what is the mystery behind process...

One of the most common Facebook Advertising questions I am asked, "is how much do I need to spend?" I hate to say it - but it depends. It depends on several key factors that I outline in this post.

There is just so many options! The businesses that are doing this well schedule their content. This is how they share stuff that their customers actually want to read. Savvy business owners also use a social media scheduling tool.

Use one and you can save between 5-10 hours a week.