It can be really annoying at times keeping up with jargon. Hearing people throw out buzz words in an attempt to sound like they know what they are talking about.

You know the people I mean?

So, just a heads up - there will be jargon in this post, but there will also be a good explanation of what these buzz words mean, It is just that the buzz words are shorter.

The other week I had the opportunity to interview a productivity coach, Jo Bendle as part of my podcast - "Out in the Big Blue" on how we often are the handbrake on our own business successes, especially in the area of getting stuff done. You can listen to this here. 

So last week , I wrote about what I see as the 3 key points you need to reconsider when branding or rebranding.

To recap they were

1. Know your audience
2. Know your why
3. Know your brand personality

You may or may not have noticed that I have started to transition my new brand into my emails, my social channels and my temporary website. 

It has been a bit of a thing, and I will outline the steps you need to take when rolling out a new brand next week, but this week I wanted to chat to you about what you need to consider when thinking about a rebrand.